How we price
Why our prices look wrong.
They are not a mistake. They are what jewelry costs when the maker sells it to you directly.
Where the money goes
Every middleman adds a mark-up. We have none.
Most diamond jewelry passes through several businesses before it reaches you, and every one adds a margin. We make your piece in our factory and sell it to you ourselves.
The usual way
- Diamond grower→
Cutter→Importer→Wholesaler→Showroom→- You
You pay for every layer.
The Caratable way
- Our factory→
- You
You pay for the piece.
Factory direct
Where the savings come from
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Our own factory
We make the jewelry ourselves, so there is no maker’s margin on top of a seller’s margin.
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No middlemen
No importer, no wholesaler, no distributor.
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Made to order
We make what you order, so there are no shelves of unsold stock to pay for.
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Online only
No showroom rent and no sales commission.
What the prices on our site mean
The struck-through price
A typical US retail price for the same carat weight and grade. It is a comparison, so you can see what the same thing usually costs.
The sale price
What you pay. The sale discount is already taken off. No code needed.
The extra Buy 2 / Buy 3 discount
Taken off the sale price automatically at checkout when you buy more than one piece.
Find the same spec for less and we match the price. See how it works.
Current offers
The live numbers from our store, the same ones your bag uses.
Pre Black Friday Flash Sale
70%off
On every piece in the sale. The price you see already has it.
Today’s sale window ends in
Buy more, save more
Mix any pieces. Applied automatically at checkout, no code needed.
Pre Black Friday Flash Sale is on.
Every piece is factory direct, handcrafted to order and shipped free and fully insured.
Today’s sale window ends in